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The younger audience quite often sets new trends as well as eagerly following them, attaching great importance to outer appearance. Social media is integral part of premium brand strategy Internet retailing is rapidly gaining speed in South Africa and brands are realising the importance of having an omni-channel presence.
Consumers yearn for greater sophistication for less money Consumers are becoming increasingly sophisticated and are demanding more for less.
For example, they want premium-looking products that are of good quality but are reasonably priced.
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Cost is important factor driving purchasing decisions The economic situation at the end of the review period led to many consumers downtrading to cheaper brands and this is more noticeable in categories such as nail polish, eye make-up, lip liners and lip gloss.
These are some of the most popular products used by local customers daily. Files are delivered directly into your account within a few minutes of purchase.
Samples Overview Why buy this report? Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Overview Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in South Africa with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Colour Cosmetics industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.
Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volumes and values, company and brand market shares Five year forecasts of market trends and market growth Robust and transparent market research methodology, conducted in-country Our market research reports answer questions such as: What is the market size of Colour Cosmetics in South Africa?
What are the major brands in South Africa? What are the key innovation trends in make up? What is the evolution of mass colour cosmetics versus their premium counterparts?
Why buy this report? Gain competitive intelligence about market leaders Track key industry trends, opportunities and threats Inform your marketing, brand, strategy and market development, sales and supply functions This industry report originates from Passport, our Beauty and Personal Care market research database.
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Listing & Marketing.
Create listings that bring in shoppers and sell at the best price. PROSPECTS Personal grooming trend leads to changes in colour cosmetics.
There is a shift amongst consumers, where getting one’s nails done professionally or at home is no longer perceived as a treat and to be only done on special occasions.
This timeline show data on global marketing services spending from to as well as a forecast thereof until The source projected the spending would amount to billion U.S.
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image via. Next, look for the most popular beauty stores in your area and study them, too. Get familiar with their marketing, their staffing, their product selection basically, your goal is to learn literally everything you can about the most successful cosmetics businesses in your area!