Public Domain General Motors Company uses its organizational structure to support managerial decisions. The company also streamlines the business through activities flowing through its corporate structure.
The firm also employs intensive growth strategies based on the business effects of such generic strategy. Each intensive strategy contributes to the growth of General Motors.
However, these intensive growth strategies have different degrees of significance in the business. For example, General Motors benefits more from one intensive strategy compared to the other intensive strategies in terms of their effects on organizational growth and appropriateness to the target market for automobiles and related products.
Thus, the generic competitive strategy must match the needs of the organization, while considering the external business environment.
The competitive advantage based on the generic strategy and the growth potential based on the intensive strategies contribute to the long-term success of General Motors.
In differentiation, the strategic objective is to make products attractive on the basis of features, brand image, quality, and related variables. General Motors uses market penetration as its primary intensive growth strategy.
For example, General Motors expands its market reach by increasing the number of its dealerships. Product development serves as a secondary intensive growth strategy in the case of General Motors Company.
A Tesla store in Yorkdale Shopping Centre, Toronto, Canada. Tesla Inc.’s (formerly Tesla Motors, Inc.) marketing mix is uncommon in the automotive industry and the battery and solar panel market. General Motors Company uses its organizational structure to support managerial decisions. The company also streamlines the business through activities flowing through its corporate structure. A firm’s organizational or corporate structure is the design or system that involves the composition and arrangement of business components, such . Organizational development is the process of helping organizations improve through change in policies, power, leadership, control or job redesign.
This intensive strategy ensures growth through new product sales. This intensive growth strategy supports the differentiation generic competitive strategy by focusing on uniqueness in the design and features of new products.
General Motors employs market development as a supporting intensive strategy for growth. In this intensive strategy, the company grows by entering new markets or market segments. The differentiation generic strategy can contribute competitive advantage needed to maximize the benefit of implementing the market development intensive growth strategy.
The company has a low probability of using this strategy. Diversification supports business growth through new business. For example, General Motors could acquire a car rental services company in a domestic market to fuel business growth. This intensive growth strategy can contribute new business capabilities to support the differentiation generic competitive strategy.
A strategic objective linked to this intensive strategy is to grow General Motors through new acquisitions of businesses outside the automotive industry.Mary Barra is nearing one year on the job as chief executive officer at General Motors Co. Named to the position in December , she officially took over the reins of the global automaker on Jan.
15 – and has been embroiled in addressing an ignition switch safety crisis ever since. Apr 28, · General Motors CEO Mary Barra and the company’s senior management team traveled to Silicon Valley last year to meet with the executives and/or tour the .
This lesson examines the recent organizational change at General Motors. We will look at the government's role, what changes were implemented, and how these affect the way GM does business. 3) Organizational Development The following are the main forces which affected the general Organizational development plays an important role in the motor.
change management no change be best implemented with out organizational development, it can be define as a collection of 2) External Forces. planned change interventions, built on humanistic. While appointments to positions come from above, affirmation of position comes from below.
The only difference between party and organizational politics is in the subtlety of the voting procedure. This lesson examines the recent organizational change at General Motors. We will look at the government's role, what changes were implemented, and.